Discover Match My Venue Blog

When it comes to hosting a successful event, the venue sets the tone for everything that follows. Whether you’re planning a corporate conference, brand launch, private dinner, or celebration, your choice of venue doesn’t just determine logistics — it shapes atmosphere, experience, and guest perception.

Every December, thousands of companies across the UK set out to plan the perfect Christmas party — but between busy diaries, tight budgets, and disappearing availability, even the most organised teams can hit a few bumps.

Venue finding has always been one of the more mysterious areas of the events industry. Clients know that venue finders help them source, compare, and secure the right space — but what many don’t know is exactly how venue finders get paid. The word “commission” can sometimes raise eyebrows. Does it make venue finders biased? Do clients end up footing the bill? Is the venue really the right choice, or simply the one that pays the most?

In London, competition for event venues is fierce. With hundreds of corporate events, awards shows, conferences, and celebrations taking place every week, the best venues are rarely available at the last minute. Yet many planners leave venue decisions too late, only to find themselves compromising on space, paying inflated prices, or losing their first choice.

When you ask us to find you a venue, you’ll always get five options that match your brief. And then you’ll get one more — the wildcard. It might be something you haven’t seen before. It might be somewhere you’d never think to look. It might push the budget slightly, or sit outside your usual style. But it will always have something interesting to offer — and more often than not, it’s the one you end up booking.

When it comes to planning an unforgettable event, the venue plays a starring role. It's not just about four walls and a roof – it's about atmosphere, impact, and experience. While iconic venues may have instant name recognition, some of the most successful events take place in spaces you’ve probably never heard of. At Match My Venue, we call these our "hidden gems" – and we love them.