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Emerald Theatre
Tokyo Industries Unveil The Emerald Theatre and Acquire The Social
A Glamorous New Chapter on the Embankment
Tokyo Industries has officially launched The Emerald Theatre — a bold new West End venue located on Victoria Embankment. Formerly Proud Embankment, the space has undergone a £4 million transformation and is now open for bookings.
This dramatic, cabaret-style theatre blends immersive performance, fine dining, and late-night entertainment. With a central location and highly flexible layout, it’s set to become a go-to for brand launches, private dinners, and premium corporate events.
The venue opened in June with “Diamonds & Dust” starring Dita Von Teese, and is expected to host a range of high-profile events throughout the year. Whether you’re looking for a seated theatrical setting or a dynamic standing reception, The Emerald Theatre offers serious wow factor.
What to Expect
Key Features
The Emerald Theatre offers a dramatic and adaptable backdrop for a wide range of events, with standout features including:
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The Main Theatre: A double-height, cabaret-style auditorium with a built-in stage, flexible seating, and mezzanine level — perfect for awards dinners, live performances, and gala receptions.
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The Private Lounge: A stylish, intimate space ideal for VIP receptions, press briefings, and client entertaining.
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The Foyer & Entrance Bar: A welcoming arrival area with plush décor, suitable for drinks receptions or guest registration.
Striking Interiors:
Recently transformed in a £4 million renovation, the venue blends art deco elegance with modern theatrical flair — complete with velvet finishes, mirrored accents, and a show-stopping central staircase.
Built-In Production:
Equipped with state-of-the-art sound, lighting, and AV systems, The Emerald Theatre supports high-impact events with minimal additional setup. Ideal for immersive brand activations, screenings, and performances.
Central Location:
Located on Victoria Embankment, the venue is just minutes from Embankment, Charing Cross, and Temple stations, making it easily accessible for London-based and international guests alike.
Catering & Bar Service:
The venue includes an in-house bar and catering prep facilities, with recommended catering partners available to deliver tailored food and drink experiences.
Private Hire Options:
The Emerald Theatre is available for exclusive use or part hire, offering flexibility for everything from product launches and fashion shows to networking events and afterparties.
Capacity Overview
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Standing Reception: Up to 450 guests
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Seated Dinner (Cabaret/Banquet): Up to 200 guests
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Theatre Style (Performance/Award Show): Up to 350 guests
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Private Lounge: Approx. 30–50 guests for receptions or meetings
Note: Capacities vary depending on the specific event space and setup.
Why Choose Emerald for Your Next Event?
Bold, Beautiful, and Unforgettable
The Emerald Theatre stands out as one of London’s most stylish and atmospheric new event spaces. Its recent transformation has redefined the venue — offering a heady mix of theatrical elegance, rich textures, and flexible functionality that makes it ideal for both corporate and creative events.
Designed for Impact
Whether you're planning a brand launch, immersive showcase, or awards night, The Emerald Theatre is built to impress. With tiered seating, a full stage, and integrated AV systems, you can create a seamless experience that feels polished and professionally delivered from the moment your guests arrive.
Central and Accessible
Situated just off Victoria Embankment, The Emerald Theatre benefits from unrivalled transport links — only a short walk from Embankment, Charing Cross, and Temple stations. It's a perfect location for city-wide access while offering privacy and exclusivity.
Versatility at Its Best
Few venues can transition so effortlessly from theatrical performance to black-tie gala, press launch to private party. From the opulent main theatre to the relaxed intimacy of the private lounge, this venue offers layout options that adapt to your vision.
Expert Support
Working with a curated list of trusted suppliers, including catering and production specialists, The Emerald Theatre team ensures your event is executed to the highest standard — with an understanding of both the creative and logistical demands of modern events.
The History
The Emerald Theatre: Venue Background & History
A new chapter in the West End’s entertainment history, The Emerald Theatre breathes fresh life into a building that has long been a cultural cornerstone. Formerly home to the iconic Boulevard Theatre, this newly imagined venue reopens under the stewardship of Tokyo Industries, known for transforming spaces into bold, experience-led destinations.
With a name that nods to classic glamour and a rich artistic heritage, The Emerald Theatre has been reimagined to blend vintage theatrical charm with a forward-thinking approach to live events. From plush interiors to modern production infrastructure, every detail has been curated for both atmosphere and adaptability.
The venue's redesign is a collaboration between Tokyo Industries and leading creatives in architecture and hospitality. With Aaron Mellor, founder of Tokyo Industries, at the helm, the space draws inspiration from the golden age of theatre while embracing contemporary event functionality. This balance of old and new makes The Emerald not just a venue, but a destination — primed for performance, networking, and brand storytelling.
Located in the heart of London’s West End, just steps from Soho and Shaftesbury Avenue, The Emerald Theatre is perfectly placed for businesses, agencies, and producers seeking a space with both soul and style.
Bookings Now Open
As The Emerald Theatre prepares to open its doors, bookings are now being taken for private, corporate, and cultural events. Backed by an experienced and passionate in-house team, the venue promises expert support from first enquiry to final curtain call.
With its central West End location, atmospheric design, and versatile spaces, The Emerald is set to become one of London’s most exciting new event destinations.
For further details or to arrange a private tour, get in touch today.
Origins & Vision
Emerald is the result of a bold new vision to redefine what a central London venue can offer. Located just moments from Tottenham Court Road station, this new space was conceived as a modern, high-spec destination designed to serve the evolving needs of event planners, creatives, and corporate teams alike.
The vision behind Emerald centres on experience — creating a venue that not only delivers function and flexibility, but also embodies a sense of style, simplicity, and ease. Every inch of the space has been designed to support productivity, collaboration, and inspiration in equal measure.
Design Philosophy
Emerald has been thoughtfully designed to be as adaptable as it is elegant. Clean architectural lines, high ceilings, and floor-to-ceiling windows create a light-filled atmosphere, while muted tones and tactile materials ensure a sense of calm and focus. The space can be transformed with ease — from daytime workshops and private screenings to evening receptions and brand launches.
From intuitive tech integration to smart acoustics and ambient lighting, the design places usability at its core. Yet it also doesn’t compromise on aesthetics. The space feels premium, modern, and polished — a far cry from generic conference rooms or over-designed concept venues.
Built for Versatility
Whether hired as a blank canvas or fully styled event, Emerald adapts to your needs. The space includes a screening room with tiered seating, stylish breakout zones, and a main open-plan event area that can be tailored for receptions, showcases, or meetings.
Every element — from movable walls to the integrated catering kitchen — has been created with flexibility in mind. And with in-built AV, high-speed Wi-Fi, and sustainable climate control systems, Emerald is not only future-ready, but a venue that actively supports success.
Event Types That Suit The Emerald Theatre
The Emerald Theatre is one of London’s most exciting new venues, offering a bold blend of theatrical glamour and modern event functionality. With seating for up to 430 guests and flexible standing layouts for up to 1,620, it’s perfect for large-scale launches, private celebrations, and corporate events in the heart of the West End.
Whether you're hosting a red-carpet gala, immersive product reveal, or stylish drinks reception, The Emerald Theatre provides a one-of-a-kind backdrop that makes every event feel like a premiere.
1. Awards, Galas & Ceremonies
With its grand stage, mezzanine level, and art deco-inspired interiors, The Emerald Theatre is ideal for glamorous awards nights, charity galas, and recognition events. Guests benefit from tiered seating and outstanding sightlines, while the layout lends itself beautifully to formal occasions.
2. Product Launches & Brand Activations
Set your launch apart in a space made for drama and visual impact. The in-house lighting and sound systems make it easy to deliver high-energy, immersive activations, press previews, and brand showcases in a venue designed for storytelling.
3. Private Receptions & Corporate Entertaining
Whether you’re hosting clients, celebrating a milestone, or gathering your team for a year-end event, the theatre’s stylish lounge areas, bar spaces, and seated auditorium allow for receptions, presentations, and socialising in one connected venue.
4. Live Performances & Cabaret
The Emerald Theatre is built for performance. From cabaret and comedy to exclusive concerts and showcases, the space lends itself to live entertainment with seamless technical support and a captivating atmosphere.
5. Hybrid Events & Presentations
With in-house AV and streaming capabilities, the venue supports hybrid formats for business presentations, speaker series, or virtual conferences. Its flexible design also allows for quick transitions between content, catering, and networking.
Why Choose The Emerald Theatre
Elegant West End Location
Situated on Victoria Embankment, The Emerald Theatre offers a prestigious and easily accessible location just moments from Embankment, Charing Cross, and Temple stations.
Striking Design & Atmosphere
Following a £4 million refurbishment, the venue offers refined interiors, atmospheric lighting, and period-style details that create a powerful first impression for guests.
Versatile Layouts for Any Event
Whether it’s 430 guests seated theatre-style or 1,620 for a standing showcase, the venue’s main space and mezzanine levels provide options for every event style — from formal to free-flowing.
Built-In Stage & AV Capabilities
With tiered seating, built-in stage, modern lighting, and high-spec AV infrastructure, you save time and budget on production. The venue is ready to host high-end experiences without the need for extensive build.
Experienced Venue Team
The Emerald Theatre is supported by a professional in-house team who understand the needs of both live events and corporate functions. From initial enquiry to post-event breakdown, they ensure a seamless experience.
Showstopping Impact
With a layout that blends heritage and innovation, The Emerald Theatre offers a unique opportunity to host events that are as engaging as they are unforgettable — right in the cultural heart of London.
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