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Secret Life of 89 | Match My Venue | Shoreditch Warehouse Spaces for Hire | Unique Venues of London | Modern Event Space

Secret Life of 89

Secret Life of 89 is a bold, multi-purpose venue spread across five unique floors in Shoreditch, offering over 7,000 sq ft of creative, character-rich space for events, shoots, and immersive experiences.
 
Located just minutes from Liverpool Street and Old Street stations, this converted warehouse fuses industrial aesthetics with warm, design-led interiors, private terraces, and a rooftop with panoramic views across East London. Whether you're planning a product launch, live experience, creative shoot, or seated dinner, Secret Life of 89 offers both flexibility and atmosphere across every level.
With a total standing capacity of 595, the venue is equipped to host ambitious events while still feeling intimate and curated. Every floor has its own character, allowing for complete takeovers or layered events with natural flow and distinct zones.
 
Key Spaces & Capacities
Ground Floor – The Lounge & Courtyard
Best for: Receptions, drinks launches, workshops
 
Capacities:
  • Standing: 150
  • Theatre: 100
  • Dining: 100
 
Features:
  • Statement bar and lounge area
  • Access to a private, plant-filled courtyard
  • Industrial finishes with warm design touches
  • Direct street-level entry
 
First Floor – The Gallery Space
Best for: Exhibitions, brand activations, press days
 
Capacities:
  • Standing: 100
  • Theatre: 70
  • Dining: 70
 
Features:
  • Bright, open-plan layout with natural light
  • High ceilings and white walls
  • Ideal for showcasing art, products, or installations
 
Second Floor – The Studio
Best for: Shoots, interviews, creative workshops
 
Capacities:
  • Standing: 75
  • Theatre: 50
  • Dining: 50
 
Features:
  • Cosy setting with wooden floors and soft tones
  • Ideal for content capture and intimate events
  • Breakout zones and prep areas
 
Third Floor – The Apartment
Best for: Private dining, influencer events, tastings
 
Capacities:
  • Standing: 70
  • Theatre: 50
  • Dining: 50
 
Features:
  • Fully furnished with vintage décor and homely charm
  • Open-plan kitchen and lounge
  • Perfect for relaxed, high-end gatherings
 
Rooftop – The Terrace
Best for: Alfresco events, drinks receptions, filming
 
Capacities:
  • Standing: 200
 
Features:
  • 360-degree views of the Shoreditch skyline
  • Outdoor furniture and festoon lighting
  • Exclusive access for rooftop events
 
Additional Facilities
  • Fibre optic Wi-Fi and full AV capabilities
  • Cloakroom and accessible toilets
  • Flexible furniture layouts
  • Dry hire with full event production freedom
  • Dog-friendly and LGBTQ+ inclusive
 
Why Choose Secret Life of 89?
1. Five Floors of Flexibility
From bold rooftops to moody lounges, this venue transforms for every type of event.
 
2. Creative Energy, Inside and Out
A space designed for expression, storytelling, and standout content creation.
 
3. Prime Shoreditch Location
Just a short walk from Liverpool Street, Old Street, and Shoreditch High Street stations.
 
4. Full Takeover Potential
Run a seamless, multi-level event with natural guest flow and self-contained zones.
 
5. Designed with Detail
Stylish finishes, layered lighting, and unique furnishings give every floor personality.
 
Host with Impact
Secret Life of 89 is more than just a venue – it's an experience in itself. Whether you're launching a campaign, capturing content, or entertaining clients, this is a space that amplifies your vision and elevates every moment.

  • Public Transport

    London City Airport | 6.6 miles

    Shoreditch High Street | 0.1 miles

    Liverpool Street | 0.3 miles

     

     

  • Capacity

    Reception | 200

    Dinner | 100

    Theatre | 100

  • Details

    Event Spaces | 5

    Meeting Rooms | 0

    Bedrooms | 0

Similar Venues

1. Venue Sourcing

What It Means: The process of identifying and securing the ideal venue for an event based on specific criteria such as capacity, location, amenities, and budget.
Why It’s Important: Venue sourcing is a critical first step in event planning, and clients often search for "venue sourcing tips" or "how to find the perfect venue." Including this term in your content can drive traffic from people in the early stages of planning.

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2. Event Production

What It Means: The behind-the-scenes coordination and execution of all technical and creative aspects of an event, including AV setup, stage design, lighting, and sound.
Why It’s Important: Many corporate clients and planners search for "event production services" or "event production companies" when looking for professional help with larger-scale events.

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3. Delegate Management

What It Means: The process of organising and overseeing the experience of attendees (delegates) at an event, including registration, communication, and follow-up.
Why It’s Important: This term is highly relevant for conferences and corporate events, where organisers often look for tools or services for "delegate management software" or "effective delegate management."

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4. Hybrid Events

What It Means: Events that combine in-person and virtual experiences, allowing attendees to participate both physically and digitally.
Why It’s Important: The rise of hybrid events means people frequently search for "how to host a hybrid event" or "hybrid event solutions," making it a powerful SEO keyword.

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5. Event ROI (Return on Investment)

What It Means: A metric used to measure the success of an event by comparing the financial or strategic benefits against the costs incurred.
Why It’s Important: Corporate clients often look for content around "event ROI strategies" or "how to measure event ROI" when justifying their event budgets.

 

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How to Pick Your Perfect Venue: Expert Tips and Common Pitfalls

Whether you're planning a corporate event, wedding, or private celebration, choosing the right venue is crucial. With so many options, it's easy to feel overwhelmed. Here’s a step-by-step guide to help you make the best decision and avoid costly mistakes.

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1. Define Your Event Objectives

  • What to Look For: Choose a venue that complements your event’s purpose. For instance, conferences require AV facilities, while weddings may need a picturesque backdrop.

  • Pitfall to Avoid: Not having a clear vision. Venues can be versatile, but not all are suitable for every event.

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2. Prioritise Location

  • What to Look For: Is the venue easy for guests to find? Consider proximity to transport links, parking availability, and accommodation options.

  • Pitfall to Avoid: Ignoring accessibility. Difficult-to-reach venues can discourage attendance.

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3. Assess Capacity and Layout

  • What to Look For: Ensure the venue fits your guest list comfortably, leaving space for activities, dining, and networking.

  • Pitfall to Avoid: Overcrowding or excess space. A venue that’s too small or too large can affect the atmosphere.

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4. Check Amenities and Services

  • What to Look For: Does the venue offer catering, AV equipment, or on-site staff? Confirm Wi-Fi availability and technical support for corporate events.

  • Pitfall to Avoid: Overlooking hidden fees for amenities. Some venues charge extra for basic facilities like table settings or projectors.

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5. Consider the Ambience

  • What to Look For: The décor and style should align with your event theme. A modern conference might clash with a rustic venue, for example.

  • Pitfall to Avoid: Choosing a venue based on photos alone. Visit in person or request a virtual tour.

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6. Review Restrictions

  • What to Look For: Check policies on noise levels, event timing, and decorations. Some venues restrict catering or alcohol providers.

  • Pitfall to Avoid: Overlooking restrictions that could limit your event vision.

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7. Compare Costs and Contracts

  • What to Look For: Ensure transparency in pricing. Get clarity on deposits, cancellation policies, and additional fees.

  • Pitfall to Avoid: Not reading the fine print. Hidden charges can inflate your budget.

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8. Evaluate Sustainability

  • What to Look For: Venues with sustainable practices, such as recycling programmes or energy-efficient lighting.

  • Pitfall to Avoid: Ignoring sustainability, especially if it aligns with your brand values or guest expectations.

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9. Seek Recommendations and Reviews

  • What to Look For: Ask for testimonials from previous clients and check online reviews.

  • Pitfall to Avoid: Skipping due diligence. A venue might look great but have poor service or reliability.

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Common Pitfalls When Choosing a Venue

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  • Booking Too Late: Popular venues get booked months (or years) in advance. Start your search early.

  • Not Considering Weather: Outdoor venues are charming but need contingency plans for rain or heat.

  • Underestimating Logistics: Failing to account for setup and teardown time can lead to scheduling issues.

  • Overlooking Vendor Compatibility: Some venues have preferred vendors; ensure yours can work with them.

  • Ignoring Venue Insurance: Always confirm that the venue has liability coverage.

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Final Tip: Get Expert Help

A venue-finding agency like Match My Venue can simplify the process. With access to unique spaces and industry insights, we’ll help you find the perfect venue, tailored to your needs.

Let Us Do The Hard Work

Finding the best conference venues for events can be challenging, especially in a bustling city like London. That’s where we come in! With our extensive network of London conference venues, we work closely with the city's top locations to secure the best deals and availability for your event. We understand that every conference is unique, and we focus on matching your specific needs with venues that offer the right facilities, from cutting-edge AV equipment to flexible meeting spaces. Let us find the perfect space for your event. We'll explore London's top conference venues to ensure a seamless and successful experience.

Why Use Match My Venue?

Our Services Are Free for Clients

At Match My Venue, our venue-finding service is completely free for clients. You can explore and book the perfect conference venue in London without any cost to you. We earn our commission directly from the venues or suppliers once your booking is confirmed. They pay us a percentage of the total event spend as a fee for introducing their space to your event. This way, you get the benefit of our expertise and network at no extra expense, ensuring a seamless and cost-effective venue search experience.

Best Price Guaranteed

With our deep knowledge of London venues and the teams that manage them, we ensure you get the best deal possible. We know when a quoted price truly reflects value, and we use our industry connections to negotiate on your behalf, securing the most competitive rates available. Our expertise means you can trust that you’re always getting the best price for your chosen venue, without any hassle.

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