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Best Venues for Car Launches in London
Iconic London Venues That Can Host Vehicle Showcases
The Best Venues in London for Car Launches and Automotive Events
When it comes to hosting a car launch in London, not every venue has what it takes. Automotive events require more than just floor space – they demand drive-in access, high ceilings, robust loading facilities, and the technical infrastructure to create a dramatic reveal. Whether you’re planning a new model unveiling, a press launch, a dealer showcase, or a VIP brand activation, choosing the right venue is critical to your event’s success.
The capital is full of stunning event spaces, but only a select few are designed to handle the unique requirements of showcasing vehicles indoors. From blank canvas warehouses with direct drive-in access to state-of-the-art digital environments that immerse your audience in the brand story, these venues combine practicality with wow-factor impact.
At Match My Venue, we’ve handpicked five of the top venues for automotive events in London, each capable of delivering a launch that feels seamless, professional, and unforgettable. These spaces provide the scale and flexibility needed to bring cars inside safely, while also offering exceptional production capabilities, strong transport connections, and guest facilities to match the prestige of the occasion.
Whether you’re staging a high-profile media reveal, an intimate VIP preview, or a large-scale brand showcase, these venues offer the perfect platform for creating a memorable automotive event that puts your brand in the spotlight.
BBC Studioworks
Based at the legendary Television Centre, BBC Studioworks offers three broadcast-grade studios with the technical capacity and floor space to host automotive events. Studio TC1, the largest at 10,800 sq ft, accommodates up to 600 guests seated and can be adapted for car showcases, product launches, and screenings. With excellent transport links via Wood Lane and White City stations, it provides a unique mix of heritage, flexibility, and broadcast-quality facilities.
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White City
London
Olympia London
An iconic London venue with Victorian heritage and huge scale, Olympia London is perfect for automotive events requiring impact. With drive-in access, over 26,000 sqm of event space, and a redevelopment underway that adds new theatres, music halls, and hotels, Olympia is a versatile choice for car launches, trade shows, and press events. Its central West Kensington location ensures excellent transport links and easy access for guests.
London
West Kensington
Magazine London
One of London’s most contemporary event spaces, Magazine London sits on the Greenwich Peninsula with stunning views of Canary Wharf. With 3,205 sqm of versatile space, high ceilings, and full drive-in access, it is ideal for automotive showcases, exhibitions, and large brand activations. Its blank-canvas design allows for total creativity, while its riverside location provides a dramatic backdrop for unforgettable car launches.
London
Greenwich Peninsula
Proposition Wembley
Proposition Wembley is a striking 18,000 sq ft warehouse-style studio in Alperton, combining drive-in access, high ceilings, and a raw, blacked-out blank canvas—ideal for car launches, product reveals, branding activations, rehearsals, and content creation. With two large, pillar-free studios and infrastructure designed for scale and control, this venue offers unrivalled flexibility and creative potential.
London
Wembley
Here at Outernet
Located just steps from Tottenham Court Road, Outernet is a futuristic venue designed for immersive brand experiences. Known for its wrap-around 23,000 sqft LED screens and digital production capabilities, it’s perfect for automotive launches that demand impact. Cars can be driven directly into the space, transforming launches into multi-sensory experiences right in the heart of central London.
London
Tottenham Court Road
Why We Chose These Venues for Car Launches in London
Planning a car launch in London requires more than just a large space — it demands venues with drive-in access, high ceilings, strong technical support, and flexible layouts. Many venues in the capital can’t accommodate vehicles indoors, which makes this shortlist especially valuable for brands and agencies looking for the right fit.
At Match My Venue, we’ve handpicked these spaces because they tick every box for automotive events. From the industrial scale of Magazine London to the immersive digital capabilities of Outernet, and from the iconic heritage of Olympia to the studio precision of BBC Studioworks, each one offers something unique while still delivering on the practical requirements that car launches demand.
These venues not only allow vehicles inside with ease, but also provide the right balance of location, infrastructure, and guest experience. Whether you’re unveiling a new model to the press, creating a high-impact showcase for VIPs, or staging a public reveal, these are the venues we know can deliver unforgettable results.